Istituto Europeo di Design
Visual identity for a professional school of visual arts, design, fashion, and communication.
Role: ART DIRECTOR, GRAPHIC DESIGNER
Contribution: VISUAL IDENTITY, ILLUSTRATION, EDITORIAL DESIGN
context
For Istituto Europeo di Design, a language was needed that could represent creativity not as a result, but as a process: continuous transformation from inspiration to idea. The project had to live across informational and promotional materials while maintaining visual coherence despite varying messages and departments.
objective
- Translate the creative process from abstract concept into visual expression
- Build a structure applicable across different media and contexts
- Avoid self-referential imagery, maintaining alignment between concept and application
approach
The visual style is based on surreal and visionary imagery, intended not as an aesthetic exercise but as an operational metaphor for thinking in motion (reshuffling, grouping, disintegration). The system was built as a library of assets and rules: composition criteria, levels of interpretation, relationship between image and text, and adaptation logics across themes and departments.
Visuals can change, but the framework remains constant, generating different outputs without losing character. The application included informational and promotional products, ensuring formal and conceptual continuity across all variations and touchpoints.
approach
The visual style is based on surreal and visionary imagery, intended not as an aesthetic exercise but as an operational metaphor for thinking in motion (reshuffling, grouping, disintegration). The system was built as a library of assets and rules: composition criteria, levels of interpretation, relationship between image and text, and adaptation logics across themes and departments.
Visuals can change, but the framework remains constant, generating different outputs without losing character. The application included informational and promotional products, ensuring formal and conceptual continuity across all variations and touchpoints.
result
A visual language that consolidates the institute’s positioning as a contemporary and experimental institution, maintaining a clear and consistent presence even as themes and departments vary.
result
A visual language that consolidates the institute’s positioning as a contemporary and experimental institution, maintaining a clear and consistent presence even as themes and departments vary.
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