Helgeland Kraft
Animated information sheets for a renewable energy provider.
Role: ART DIRECTOR, GRAPHIC DESIGNER
Contribution: INFORMATION DESIGN, ILLUSTRATION, MOTION DESIGN
context
Helgeland Kraft, a Norwegian renewable energy provider, needed to address users’ most frequently asked questions through information sheets produced by the support center. The technical content was fragmented and lacked a visual language capable of structuring the information effectively.
objective
- Reduce perceived complexity
- Align technical topics and visual expression
- Build a structure scalable over time
approach
The infographic was conceived as a modular information architecture. Icons were not developed as isolated illustrative elements, but as functional units capable of defining hierarchies and organizing recurring topics. The system was subsequently converted into animated illustrations, maintaining alignment between physical and digital touchpoints.
result
An initially fragmented communication was reorganized into a clear and replicable framework, facilitating the integration of new content and making the sheets more readable for the end user.
More projects
Steam Mo
Role
Brand Designer, Graphic Designer
Contribution
Logo Design, Branding, Packaging Design
Istituto Europeo di Design
Role
Art Director, Graphic Designer
Contribution
Visual Identity, Illustration, Editorial Design