Role: ART DIRECTOR, BRAND DESIGNER

Contribution: LOGO DESIGN, BRANDING, MOTION DESIGN

context

Bråk organizes music festivals and urban initiatives linked to the sharing of the live experience. The communication needed to manage highly variable content (artists, dates, venues) while maintaining a strong presence across physical and digital touchpoints, with possible extensions into motion.

approach

The branding originates from an analysis of the name — Bråk, “noise” — translated into a functional sign: the volume knob integrated into the logotype, a metaphor for loud music and the live experience. From the mark, the graphic language, information hierarchies, and templates were derived to rapidly adapt posters and promotional materials to different line-ups and formats.

objective

• Translate rock energy into a distinctive mark and visual style
• Define a graphic structure suitable for variable content, reducing “one-off” solutions
• Enable rapid production across print and digital

Steam Mo

Role

Brand Designer, Graphic Designer

Contribution

Logo Design, Branding, Packaging Design